Experience Pennsylvania's MINI Dealer of the Year. Experience MINI of Allentown

MINI of Allentown was built in 2010. And once our doors opened it wasn’t long before we became one of the premier dealerships in the country. The phrase “small cars, big hearts” has stuck with us because of our commitment to our community and our customers. In fall 2011, we received the coveted Golden Bulldog award by MINI USA because of our “DO-gooder” attitude. MOA features top Sales, Service and Parts departments all in one location. Our commitment to customer service is second to none. We have a MINI owner’s lounge with refreshments, WIFI and MINI movies playing all day while you wait for any service being performed. Also while you’re here, shop our boutique for all your MINI needs. Our showroom also contains two of the rarest MINI in the US. Come in and visit Luigi, a classic Italian MINI from 1968. We also have a limited edition 2006 MINI John Cooper Works GP on display.

MINI of Allentown is now part of the Sloane Automotive Group. We're a family owned and operated dealership group serving the Philadelphia and Lehigh Valley areas for over 50 years.

Any questions you may have can quickly be answered by our knowledgeable MOA staff. Whether you’re in the market for a daily driver or a garage queen you’ll be sure to leave with the perfect model. There are over 10 million ways to make your MINI uniquely yours and we are here to help you discover all of them. We have one of the most comprehensive parts and service departments in the automotive industry. If you are an owner or are just interested in the brand, stop in today and find out what it means to “MOTOR”. Our lot is full of MINI vehicles waiting for their forever home.

Our primary concern is the satisfaction of our customers. Our online dealership was created to enhance the buying experience for each and every one of our internet clients. Whether you see one at our location or want to build one from scratch we are here in beautiful Allentown Pennsylvania waiting for YOU! Please feel free to call us at (844) 310-9860 or send us an email. We are here to bring your MINI dreams to life!

Our team is honored to announce that MINI Of Allentown has been named MINI Dealer of the Year for Pennsylvania for the 12th consecutive year, along with receiving the Consumer Satisfaction Award for the 10th straight year! These recognitions are a continued testament to our unwavering commitment of providing exceptional customer service and building a strong reputation within the community in which we live.

The Sloane Automotive Story

Sloane Automotive Group has been in existence since 1970, serving the automotive sales and service needs of southeastern Pennsylvania. The business was founded by Robert Sloane with Sloane Chevrolet in Northeast Philadelphia, and Sloane Toyota in suburban Glenside. Over the next four decades, Sloane Automotive Group has been the dealer of record for ten different domestic and import manufacturers including BMW, MG, Nissan, Pontiac, Chevrolet, Mercedes Benz, and Lexus. Currently, the Sloane Automotive Group operates Sloane Honda of Philadelphia, Sloane Toyota of Philadelphia, Sloane Toyota of Malvern, Sloane Toyota of Glenside, and Sloane BMW of Devon on the Main. We then opened dealerships in southern Bucks County - Audi Warrington and Porsche Warrington.

In December 2024, we expanded to the Lehigh Valley area with the additions of BMW of Allentown and MINI of Allentown. We love our customers and look forward to making you a part of our family.

Sloane Values and Commitment to Excellence

With the recent entrance and active involvement of the next generation, the Sloane Automotive Group continues to be committed to a community-focused family-atmosphere, where professionalism and integrity serve as the backbone to the company's long-term growth and development. The Sloane Automotive Group is focused on providing the best possible customer satisfaction through the outstanding products and full offering of services for our new vehicle lines as well as extensive pre-owned vehicles. Sloane Autos implements the latest in technology and continues to upgrade its facilities for the comfort and convenience of thousands of loyal customers. The dealerships have consistently received recognition and awards in the industry for their achievements in sales, service, and customer satisfaction. These awards include the prestigious Toyota President's Award, both the Honda President's Award and Circle of Excellence, as well as The Elite of Lexus, along with many other dealer awards that cover the vast array of dealership operations. As longtime leaders in the automotive, business, and local communities, the staff and management of Sloane Automotive Group continually prides themselves on serving your present and future needs with the highest amount of professionalism and integrity. Let us demonstrate to you that when buying a car in the Lehigh Valley area, THERE IS NO PLACE LIKE SLOANE!